Hi {!firstname},

In the last lesson we talked about using your mailing list to create a buzz about your fire sale, and even offering them special “loyal customer” benefits, like giving them the first shot at your hottest deals. Now I want to talk about what to do if you don't have a list. 

The truth is, you do have a list. In fact, you probably have more than one. I'm talking about social media lists, like Twitter, FaceBook, FriendFeed, and even your blog readers. These people may not have opted-in like your Aweber list did, but they still agreed to receive information from you by following you on Twitter, friending you on FaceBook, or just by reading your blog. Make sure you include them in your marketing plan, too. They may not be quite as responsive as a double-opt-in mailing list, but they're still a valuable business asset you can tap into.

Start by announcing your fire sale on your FaceBook fan page. Again, don't wait until the day of the sale to make the announcement. Send out Tweets, blog about it, and ask others to help spread the word. And here's another way to build your list: build a landing page where visitors are asked to sign-up to your mailing list so they can receive advance notice of pending sales, and an invitation to your early-bird sale. That's a win-win for everyone!

There are, of course, other lists out there you can tap into. We'll cover those in the next lesson.

Until next time,
[SIGNATURE AND LINK]

P.S. Did you get a chance to read the report, Fire Sales Uncovered? In it I talk about this very thing – using your community to build a successful fire sale. Make sure you check it out. It's one of the three critical factors of profitable fire sale.